This graphic is both interesting and saddening. Take a look at the webpage on the left side first, then look over to the right for breakdown. It's interesting that Baby Boomers (or at least those in the study) have not yet adapted their internet-looking behavior to disregard common places for ads. This brings up the question of whether this is because it becomes harder to adapt as one ages (which would be sad and scary), or because older people simply don't spend as much time reading online, and therefore haven't had enough stimuli to form the avoidance behavior yet.
Adaptive Behavior
Adaptive Behavior
Adaptive Behavior
This graphic is both interesting and saddening. Take a look at the webpage on the left side first, then look over to the right for breakdown. It's interesting that Baby Boomers (or at least those in the study) have not yet adapted their internet-looking behavior to disregard common places for ads. This brings up the question of whether this is because it becomes harder to adapt as one ages (which would be sad and scary), or because older people simply don't spend as much time reading online, and therefore haven't had enough stimuli to form the avoidance behavior yet.